Case Study: BreakTime Coffee & Vending
From outdated and embarrassed to confident and conversion-focused
Client: BreakTime Coffee & Vending
Industry: Commercial vending machine supplier
Location: Ripon, North Yorkshire
Project: Modern design and optimised for search engines
Website: https://www.breaktime.co.uk
The Challenge
BreakTime Coffee & Vending had grown significantly, but their website hadn’t kept up. The website didn’t match the scale or professionalism of their business. It lacked structure, was visually dated, had broken links and empty pages and failed to communicate the company’s full range of services. Staff were hesitant to refer potential clients to the site, knowing it didn’t reflect the quality they delivered in-person.
It also performed poorly on Google and other search engines, bringing in very few new enquiries to the business.
The Solution
I worked closely with James and Anna at BreakTime Coffee & Vending to reframe their brand online. This included:
- SEO research before we started, to identify our target keyword phrases
- A fresh, confident design aligned with their updated branding.
- Clear navigation to separate services such as coffee machines, vending machines and water dispensers.
- Optimised, professionally written content to better explain their services.
- Strong calls-to-action and trust signals to guide users to enquire.
I also built the site with performance and scalability in mind, so it loads fast and is easy to manage as the business grows.
The Impact on BreakTime Coffee & Vending
Since launching their new website, Breaktime Coffee & Vending has seen remarkable improvements in traffic and engagement. They also receive much positive feedback from clients new and old. Check out the data below to see just how well the new website is doing. CTR % rates are calculated using data published in this website article.
My SEO research identified some primary Keyword Phrases that we wanted the BreakTime Coffee & Vending website to rank highly for. The two charts show CTR % from the top 10 Organic Search Results by Company when searching on Google using the Google Chrome browser in Incognito mode for one of these Keyword Phrases.
Within a few weeks of the new website launch, the BreakTime Coffee & Vending website rose to number 2 in Google’s ranking for our Keyword Phrase. The only website to rank higher than the new BreakTime Coffee & Vending website is the subsidiary company Crown Vending, which is owned and run by BreakTime.
Thank you for doing a brilliant job Phil, you followed the brief and the result is amazing.
James from BreakTime Coffee & Vending