Before you jump

Whenever something new comes along in web design, you have a decision to make; Do I jump on the bandwagon or not? Not weighing up your options carefully can cost your business - not just in time and effort - but in real turnover and bottom line. Just think back a few years to some of the tech Companies that came along; Google, Yahoo, Ask Jeeves, Bing, Jaiku, DodgeBall, BeBo, MySpace, Facebook. Some are now dominating the landscape, others have all but disappeared. Investing time and money on these companies' products will have yielded returns that varied from nil to £millions. So how do you back a winner? Nothing is guaranteed, but if there's one golden rule, it must be this: Do your homework!

Before deciding if it's worth the time and expense of creating AMP pages for your business, you must first understand what it is, what's involved and what the likely return on your investment is.

To help you do that, we've selected just 3 resources that we feel will help you decide if AMP is something you should be pursuing - or leaving well alone.

Have a read

1. Should you AMP-lify your site in 2018? An easy to read summary with some case studies to help you decide if you should be investing in AMP.
2. Google’s Accelerated Mobile Pages (AMP) Explained Includes a video presentation of what AMP is.
3. The Definitive Guide to Accelerated Mobile Pages (AMP) Neil Patel offers an insight into AMP and the business bonuses from implementing it.