BreakTime Coffee & Vending – Winning Local Search with Targeted Location Pages
A local SEO strategy that helped a Yorkshire vending supplier rank across 22 service areas.
Client: BreakTime Coffee & Vending
Industry: Commercial Vending Machine Supplier
Location: Ripon, North Yorkshire
Project: Increase the number of enquiries from potential customers
Website: https://www.breaktime.co.uk
The Challenge
BreakTime Coffee & Vending supplies vending machines and workplace coffee solutions to businesses across Yorkshire. While the company already had a website, it wasn’t performing well in search results and wasn’t generating the level of enquiries the business needed.
The challenge was clear: improve the website so businesses searching locally for vending services could easily find BreakTime online.
To achieve this, I rebuilt the website with a stronger SEO structure and introduced a strategy designed to target the locations where their customers were actually searching.
Originally, the website relied on a single generic services page to cover all areas the business served. This made it difficult for Google to clearly understand where the business operated.
As a result:
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the site struggled to rank for local search terms
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potential customers in different towns couldn’t easily find the business online
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the website was not generating as many enquiries as it could
For a business operating across multiple locations, this approach limited visibility in local search results.
The Solution
I redesigned the website and implemented a targeted local SEO strategy based around location-specific landing pages.
Instead of relying on one generic page, I created dedicated pages for each of the towns and cities the business serves. Each page was carefully structured to align with how people actually search for services locally.
Key improvements included:
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Creating location-specific landing pages across 22 service areas
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Performing keyword research for each location
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Writing tailored content relevant to each area
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Structuring headings and content to be search-engine friendly
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Adding clear calls to action to encourage enquiries
This approach helped Google clearly understand both what the business offers and where it operates, while also reassuring potential customers that they were dealing with a supplier serving their area.
The Impact on BreakTime Coffee & Vending
Within a few months of launching the new website structure, the results were dramatic.
Across the 22 targeted service areas:
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10 locations ranked #1 in Google
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4 locations ranked #2
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4 locations ranked #3
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The remaining locations ranked #4 or #5
This improved visibility means that when businesses search locally for vending machines or workplace coffee solutions, BreakTime is now far more likely to appear near the top of the results.
This improved visibility translated into:
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increased website traffic
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lots more local enquiries
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much stronger visibility across Yorkshire
The website has effectively become a stronger source of new enquiries, helping the business reach many more companies across the areas it serves.
This project demonstrates how a well-structured website and targeted local landing pages can dramatically improve visibility in Google search results.
For businesses that operate across multiple towns or service areas, creating dedicated pages for each location can be one of the most effective ways to increase enquiries and strengthen local search performance.
If your website isn’t appearing where your customers are searching, the structure of your site may be holding it back. With the right approach, it’s often possible to improve visibility and generate more enquiries from your existing website.