Here’s what business owners should be doing instead!
If you’ve tried to add a Q&A to your Google Business Profile recently and hit a brick wall, you’re not alone.
Google has quietly removed both:
- The public “Ask a question” feature
- The ability for most business owners to add new Q&As
No official announcement. Just… gone.
So what happened?
GBP Q&A has been effectively deprecated.
Existing questions may still show, but for most profiles:
- New ones can’t be added
- Owners can’t control them
- The feature no longer plays an active role in optimisation
Why this matters
For years, Q&A was used to:
- Target local keywords
- Handle objections
- Clarify services
- Improve relevance signals
That lever is now dead.
Where Google’s attention has moved
If you want your Google Business Profile to support rankings and website traffic, focus here instead:
1. GBP Posts
Posts are now the best place to:
- Answer common questions
- Add local intent
- Show activity and freshness
2. Services (Not just categories)
Most businesses barely touch this.
Service descriptions are read by Google and help define relevance.
3. Your website (this matters more than ever)
Location pages and service pages with clear FAQs help Google:
- Understand what you do
- Associate your site with your GBP
- Rank you more confidently
4. Consistency and clarity
No gimmicks.
No hacks.
Just accurate info, useful content and regular activity.
The takeaway
GBP optimisation isn’t about chasing features — it’s about feeding Google the right signals.
If your profile hasn’t been properly reviewed in a while, it’s probably underperforming.
👉 I offer no-nonsense Google Business Profile optimisation for businesses that want better visibility without the fluff.