We recently worked with a regional business in the vending services sector to improve their visibility in local search results. Their existing website had just one generic services page, which wasn’t ranking well — and more importantly, wasn’t generating enough leads.
So we rebuilt the website from the ground up, including a key SEO strategy: location-specific landing pages.
The Strategy: Local landing pages that match how people search
Instead of relying on one catch-all page, we created bespoke landing pages for each town and city the business serves. Each page included:
- Location-specific keyword research
- Customised content tailored to the area
- Google-friendly formatting and headings
- Clear calls-to-action (CTAs) designed to convert
This gave Google exactly what it needed to understand what the business offers and where — and it gave potential customers the confidence that they were dealing with a local expert.
The Results: From invisible to dominant in Google Search
Within just a few months of launch, the business saw a huge leap in rankings across all 22 target areas:
- 🥇 10 locations ranked #1
- 🥈 4 locations ranked #2
- 🥉 4 locations ranked #3
- 📍 The remaining 4 were ranking #4 or #5
This dramatic improvement translated into:
- Increased website traffic
- A rise in local enquiries
- A stronger presence in every community the business serves
💡 Key Takeaway: Local pages drive local results
If your business operates across multiple towns, cities, or service areas, don’t make the mistake of using a single “Our Services” page.
Instead, create dedicated landing pages for each location. It’s one of the most effective ways to:
- Rank higher in local Google searches
- Reach customers who are ready to take action
- Build trust by showing you’re active in their area
And importantly — this is not a gimmick! It’s a proven SEO tactic based on how people actually search.
Ready to increase enquiries from your website?
If your business isn’t showing up where your customers are searching, we can help.
Click here to see how we helped this business go from invisible to #1 — or get in touch to find out how we can do the same for you.