Your High Performance Website

Getting you on the front page of Google
When it comes to your on-line business, you want your website to be seen by as many potential customers as possible. This gives you the opportunity to attract new customers and continually build your customer base. The "Holy Grail" of website ranking is to be the number one listing on Google for your most profitable search term. For example, if you run a local joinery firm, when people search for "joiner in scarborough" you want to be the first business that people find.

But how does one go about getting on to the front page of Google search results, in particular to the very top of the listings? Well, if you want to, you can pay Google. For businesses that are willing to spend money paying for adverts, you will appear at the very top. These are the listings that are marked with "Ad". There are generally 3 or 4 at the top of each page. The rest of the results are what we call "Organic" results. These are businesses selected by Google that they feel will give you a good experience and that match your search the best.
How do Google decide which businesses they will rank the highest? There are probably thousands of pieces of data that they analyse every day to make these decisions. There is never just one thing that is a deciding factor. However, broadly speaking, there are two key areas to concentrate on.

The first, is what we call "on-page optimisation". This includes everything that we would do on your website to ensure that Google understands exactly what your business does and how it can help. This includes: proper naming of pages, files and images; proper use of headings, text and links; reducing load times; ensuring the website displays beautifully on all modern devices.

The second is what we call "off-page optimization" and is made up of all the "noise" that your business creates on the internet. This includes: how popular and active you are on social media; the number and quality of backlinks to your website; business reviews and more.

Contact us to discuss a bespoke SEO solution for your business.

We specialise in providing bespoke SEO packages

Join many of our delighted customers who are now #1 on google

Want to talk about a website?

Are you ready to talk about a new website? Or improving an existing website? We offer free no-obligation scoping sessions to anyone who is wanting a high quality, effective website for their business. Currently, meetings can either be held by telephone, video conference or in a socially distanced setting at Woodend Creative Centre in Scarborough. Please book your appointment either over the phone or using our appointment booker. Thank you.
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