Website, design and performance FAQ

Here are some of the questions to do with websites, website design and website performance that we get asked most often.

Will a website help my business?

A well designed and optimised website will generate more enquiries for your business. However, if you have a website that doesn’t perform well in Google search results, it will be of little benefit to you. That’s like having flyers advertising your business stuck in a cupboard at home – no one will see them!

What is a responsive website?

A responsive website means that the layout of the website and the way it’s presented will ‘respond’ to the phone, tablet or computer that the visitor is using. It makes sure that you don’t need to scroll horizontally or magnify the screen to read the text. A website that is awkward to use is a big turn-off for users.

Where can I find a website designer in Scarborough?

There are literally dozens of businesses offering some sort of website design services in Scarborough and the surrounding area. If you’re wanting a great value starter website try searching Google for the phrase ‘budget websites scarborough’ and then look for a business with great reviews.

How do I get my website to load fast?

Tuning a website for speed involves dozens of different factors. It’s just like tuning a car engine. While there are some things you can do yourself, it’s best to get a professional to do this for you. They will be able to suggest the things you should do first so that you get the best return on your investment.

How can I get my website on the front page of Google?

The easy answer is to pay Google. Google Ads will ensure that you are on the front page. However, it can be expensive and you will pay every time someone clicks an advert and visits your website. The perfect (but harder work and takes longer) answer is to improve your ranking with Google so that you appear in the first page of Google organic search results. You don’t pay Google anything – but you’ll need to pay someone to help you.

How much does a website cost?

That’s like asking how much does a car cost. The answer is, it depends. Smaller, simple websites (that doesn’t mean inferior) can cost from as little as a few hundred pounds. Larger, more complex websites can cost many thousands. Beware of offers of websites from just a few pounds per month. Very often there are hidden charges and these can quickly add up. As with all trades and professions, choosing a local business with a good reputation, online reviews and awards will give you peace of mind, guaranteed quality and a great end result. You can also find online ‘website cost calculator’ that will give you an indication of cost for the website you want.

What is Search Engine Optimisation (SEO)?

This means making sure that your website performs well in search engines and that you rank highly in relevant search results. The dream is to get in to the top 3 organic seach results for your key phrase.

What is a whiteboard animation?

A whiteboard animation or video is an animated video that presents pictures and words as if they are being drawn on a whiteboard. It can include background music and a voice-over. They are engaging and help to get an important message across in just a few seconds.