Fix-it with Phil, one step at a time.

Four simple changes that could get you more enquiries from your website forms

Most business owners assume that if someone fills in a contact form, the form is doing its job. But the truth is, a poorly designed form can quietly kill your conversions — and you’d never know, because the people who gave up just left without saying anything.

In this episode of Fix-it with Phil, I share four quick wins that can make a real difference to how many enquiries your website generates. If you’re looking for more ways to turn your website into a lead generation tool, this is a great place to start.

Keep your form short

The more fields you ask someone to fill in, the less likely they are to complete it. Ask yourself honestly: do you really need their phone number, company name, and job title just to start a conversation? Strip it back to the essentials — name, email, and a message is usually enough.

Ditch the CAPTCHA

Those distorted image puzzles that ask you to identify traffic lights or fire hydrants are frustrating for real people and do almost nothing to stop determined spam bots. There are much better spam prevention options that work invisibly in the background without making your visitors jump through hoops.

Add a trust note

A short line of text next to your submit button — something like “We typically reply within one working day” — can significantly increase the number of people who actually hit send. It reassures them that a real person will read their message.

Test your form regularly

This one surprises people, but forms break. Plugins update, hosting configurations change, and email delivery can quietly stop working. Submit your own form every few weeks to make sure enquiries are actually reaching you.

If there’s something about your website you’d like me to cover in a future episode, get in touch. You can also browse the full list of website fixes for more improvements like this one.